Acquisition

CAST outfits your sales and marketing team with everything they need to bring your firm to the table and into your prospects’ decision zone.

Lead generation and prospecting programs: First, we develop more effective prospecting — capturing and using intelligence data relevant to qualifying and managing leads you can use.  Second, we design sales development programs that help you get past “gatekeepers” to set appointments with the right decision-makers

Prospect and Contact Lists acquisition, development, assuring accuracy in integrating relevant industry prospect list sources into your current business development databases contact lists, etc.

Optimizing Internet Searches identifying search terms used by your prospects to find and qualify competitive firms in your industry—we deploy these terms across your Website and other communications targeting your market.

Qualifying (and Differentiating) Your Firm with content that tells the company's value story and is organized to successfully qualify the firm (and its service team) as a superior and appropriate partner/provider

Professional Presentation Library creating standardized presentation formats and templates for faster, less costly preparation of RFQ and RFP responses. Our method include providing modular presentations for easily adapted audience-appropriate presentations

Relationship Communications that sustain contact and reinforce your company's value as an industry expert and partner resource. Includes:
- Electronic and conventional newsletters
- Blogs
- Syndicated content, white papers, etc.
- Case histories, industry secrets & cautionary tales that
can be repurposed for use in lead generation programs