Customers

At CAST, we believe that marketing success depends on convincing customers that you address their priorities and needs. But winning the business requires a compelling argument that triggers customers’ business decisions.

Success demands accurate assessment… of the universe of potential buyers, and a detailed understanding of those prospects who need and desire your business services.  CAST

At CAST, our business marketing pros help you to benchmark the competitiveness of your  offerings; we look at everything that affects customer buying behavior from pricing and packaging to service quality and their impact on customer satisfaction and repeat business.

CAST provides tools for actualizing opportunities in your target market— profiling profitable customer relationships and mapping these effectively
to your core competencies:

Target market research — mapping and confirming the target market
players in terms of corporate demographics, organizational structures and
purchasing decision-making

Keyword analysis and testing -- identifying the keywords and nomenclatures driving customer searches, selection and purchasing of your services—includes testing and confirmation in Google and any specialized search engines.

Profiling profitable customer/prospect segments and their issues and concerns that motivate buying behavior.  Includes outcome-based  segmentation and in depth "voice of the customer" programming.

Social Business Solutions, Customer Experience Analysis & Design - on the front end, mapping customer journeys through your business processes to identify and confirm customer satisfaction indicators.  On the back end, we can help you to use inbound marketing techniques using social media to encourage responsible, profitable conversations with customers.

Perfecting and refining messages for positioning advantage in the media that matter to your customers: bringing precision, specificity and differentiation to your value proposition.

Strategic identity design and brand development services that bring clarity and style to your business’s visible presentation.

Customer acquisition campaign design, implementation and fulfillment services developing communications content and delivery, including back-end response management and database fulfillment.

Inbound and outbound dialogue marketing: addressing constituents from both sides of the communications divide with strategies that integrate inbound media such as Facebook and Twitter with traditional direct response.  CAST will help you build and manage customer conversations with Web and mobile blogging.  We can also help you with direct marketing lists and databases and devise strategy through creative design, and production in digital and traditional media--including blogs, landing pages, email newsletters, print advertising and old fashioned direct mail.